10 SEO Best Practices to Help You Rank Higher

There may be some costs involved in effective SEO—hiring a writer or buying a blog, for example— but it’s not as high as paid advertising. Header tags help to identify the headings and subheadings of your content. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on.

Identify content gaps and opportunities to create unique and valuable content for your local audience. Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites. Here, too, you can conduct an incognito search and review local directories, or you SEO Anomaly can use tools like Whitespark or BrightLocal to identify where your competitors are listed.

Original and relevant content will always help your organization get higher traffic and increased lead generation. This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. Page speed is how quickly the content on your website loads when someone visits a specific page on your website. Google began taking page speed into account for SERP rankings in 2018, making it a critical area of focus when you enact your strategy.

• Ahrefs’ PPC section & stats are more accurate than their competitors.
• If you’re stuck on what to write or what keywords to use, check out articles on other sites.
• Then, if you decide to specialize on a specific area within SEO, you can then go through all the resources listed within that area and related/connected topics.
• PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site.
• I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content.
• In this post, we’ll explain an SEO strategy and how you can create your own to help you meet your content marketing goals.

Keyword optimization

Creating a buzz around a piece of content helps to get it in front of more people, which often leads to more links, as others reference your content from their content. So we recommend taking advantage of social media as much as you can. Content marketing is a great way to attract people to your website and boost your SEO rankings. On the other hand, black hat SEO uses questionable techniques to trick search engines into quickly raising a site’s ranking. These techniques may include keyword stuffing, cloaking, and link farming. While black hat SEO may work in the short term, it is not sustainable and can actually damage your website over time.

Build a Solid Foundation in Digital Marketing

But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality. A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks. When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. Link building is an essential off-page SEO technique that aims to increase the number of high-quality inbound links to your website.

SEMRush also requires a little more advanced marketing knowledge than Moz. It’s often used by many types of businesses because of the flexibility it provides. Once you’ve taken a look at everything, ask whether there is a good balance between product awareness, consideration, and final sale decision. Some companies focus too much on awareness but don’t have content that makes the sale. Others want you to spend money in the first five minutes without telling you why.